Lainey Wilson Celebrates Cowgirls in New Wrangler Commercial

Everyone lives in Lainey Wilson's universe. She released her second single, “Wildflowers and Wild Horses,” and appeared in a Wrangler commercial honoring cowgirls after becoming the 2023 CMA Entertainer of the Year.

Last week, the country superstar performed this new song from her Bell Bottom Country album at the 2023 CMA Awards.

Wilson and Wrangler have collaborated on a commercial featuring “Wildflowers and Wild Horses,” as well as Wilson. This key part in a two-minute commercial is not minimal.

The new Wrangler commercial begins with Wilson's song and a cowboy getting ready for work on a wintry morning.

Wilson briefly joins the group as they mount their horses at 22 seconds, then her primary feature begins at 25 seconds.




She dresses in Wrangler head-to-toe before riding around the wide land wrangling cows. She seems confident riding a horse, showing she can keep up with the males.

At about one minute, the commercial shows Wilson strutting with a guitar. She then faces the camera as a Wrangler logo reads, “Long Live Cowboys.” That changes to “Long Live Cowgirls” as the commercial ends.

Wilson swept the 2023 CMA Awards, winning Entertainer, Album, and Female Vocalist. She and Hardy won Musical Event and Music Video of the Year for “Wait in the Truck.” Wilson will headline 2024 tours.